Olefaction Scent Co.
Our professor tasked us with developing an original fragrance concept designed for Coty, Inc. to appeal to a unaddressed market.
Our answer: give craft beer lovers a perfectly paired scent.
Despite overall beer consumption being down 1% in 2017, craft beer consumption was up 5% and is expected to continue to rise in the coming years.
The culture surrounding craft beer is based around experiences. Breweries and bars the specialize in craft beer offer a more relaxed atmosphere than a traditional bar. Craft beer, as opposed to most common beers, is also meant to be an enhanced drinking experience, with different flavor profiles and accentuated notes.
In order to give craft beer lovers a way to better enjoy their beverages, we wanted to create a scent that would pair with certain kinds of craft beers. Products ranging from soaps to candles with this exact purpose already exist in the market and have been welcomed by consumers and breweries alike.
In order to enhance the craft beer experience, Olefaction fragrances are designed to pair with the common undertones in certain kinds of beer, such as vanilla notes in a stout.
In order to promote our line of fragrances, we designed a popup shop that would tour around popular breweries in cities such as Pittsburgh, Denver, and Portland. We would have samples of our fragrances “on tap” and experts to help our guests best pair their beer with our scents.
In addition to our traveling pop-up, we wanted to connect with a wide range of breweries and give them special Olefaction coasters. These coasters would be scratch-and-sniff, with our scents and clearly labeled beer pairing.